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Wildlife conservation is not just about our love for nature. Wildlife support our LIVES and drive our ECONOMY.

© © Jonathan Caramanus / Green Renaissance / WWF-UK

Protecting our Wildlife is protecting our natural heritage


Wildlife under-pins our survival. Unsustainable production and consumption systems are driving wildlife to the brink through: over-exploitation, the increased demand for energy, land and water, wildlife habitat degradation, loss of migration corridors which lead to declining genetic health, the increasing international demand for wildlife products and climate change. All is not lost – we now have a clear grasp that protecting nature is about protecting people. We have the greatest opportunity to make favourable policies and create stronger coalitions that will drive a movement to change our relationship with nature.

© © Greg Armfield / WWF-UK

The Wildlife programme is as old as WWF’s inauguration in Kenya. The first wildlife conservation intervention in 1962, targeted the critically endangered Eastern Black Rhino which is one level to going extinct, according to the International Union for Conservation of Nature red list.

Since then, the programme has expanded to include:
Flagship and threatened species, like the African Elephant and Marine turtle. By taking care of them, it gives us an opportunity to take care of other species who benefit from them directly or indirectly.

Footprint impacted species like the Tuna, who have been greatly exploited by human beings and impacted by human activities.

Identified national priority species as indicated in Kenya’s Wildlife Act and WWF’s objectives. These include: the Lion, Sable antelope and Hirola.

We work closely with local communities and stakeholders in mitigating against human-wildlife conflict, habitat management and securing existing rangelands while at the same time improve livelihoods.


It's never too late to act. Be part of the generation that secured all forms of life on 🌍