Sustainable Blue Economy | WWF Kenya

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Sustainable Blue Economy

An Ocean of Opportunity

WHY DOES IT MATTER?

The promise of the sustainable blue economy at a conservative estimate, the goods and services the Western Indian Ocean region where Kenya seats provide – from fishing to tourism and coastal protection – are worth at least US$ 300 billion supporting over 60 million people. Protecting the oceans pays huge dividends – and we know they can often bounce back.

WHAT IS WWF- KENYA DOING?

We seek to ensure that fisheries are sustainably managed, provide improved food security and offer better livelihoods to local communities. We encourage any level of engagement and partnership meant to achieve measurable positive, environmental and social change in our oceans and seafood supply chain. We motivate and move fisheries towards sustainability by using market based tools like Marine Stewardship Council (MSC) certification schemes, Fishery Improvement Projects (FIPs) and sustainable seafood initiatives.