Wildlife conservation is not just about our love for nature. Wildlife support our LIVES and drive our ECONOMY.

Elephants, Lions and Sea Turtles have one thing in common, They require expansive, connected habitats for their population to thrive. When we invest in their conservation and ensure that they can move freely and safely in their migratory corridors, we also protect countless other species that share these spaces and face similar challenges. They are known as flagship species. By focusing on their conservation, we create healthier environments that benefit entire ecosystems and all the animals living within them.

Some species, such as the Black Rhino, Hirola, and sable antelope, are on the brink of extinction. Without urgent efforts to increase their populations, these iconic animals could be extinct, taking with them irreplaceable parts of Kenya’s biodiversity and natural heritage. These efforts not only safeguard our natural heritage but also support Kenya’s tourism economy, ensuring that our unique wildlife continues to inspire and benefit future generations.

Since 1962, we have partnered with local communities, the Government of Kenya, and other organisations to implement strategies that have seen wildlife populations grow.

By caring for wildlife, we protect the balance of nature, and support livelihoods, and the tourism economy driven by Kenya’s incredible natural heritage.